We Create Impact! 

Mediaplanet is a world leader in content marketing, creating powerful campaigns together with 15,000+ clients globally. We make branding easy by managing the entire value chain – from concept and production to distribution and collaborations with influencers and world-renowned media houses. As part of Caybon, we have 10 offices across Europe and North America. As the Integrated Production Manager, you will be responsible for overseeing the coordination and execution of print and digital campaigns production across the US market.

We are now looking for a Director of Product Strategy & Development. 

About the Role:

This role focuses on leading product development and production while driving strategic decisions through research and data-backed insights. The position is responsible for onboarding and testing new products, as well as creating sales enablement materials to improve deal size and client retention.

The role is a full-time position based in the Mediaplanet’s NYC office in Flatiron. You are expected to work from the office at least 4 days per week (M-Th). You will report to the Managing Director of the US market.

Pay: $120,000 annual salary

Qualifications:

· 10+ years of experience in product development or production management

· Strong research and analytical skills to inform content and product strategy

· Experience with product onboarding, testing, and lifecycle management

· Ability to create sales enablement materials and translate insights into action

· Proven track record of supporting client retention and business growth

Key Responsibilities:

Production Team Management & Oversight

Lead and manage the day-to-day operations of the production team

Oversee project timelines, workflows, and deliverables to ensure on-time, high-quality execution

Establish and optimize production processes and best practices

Allocate resources effectively across projects and priorities

Mentor and develop team members, ensuring strong performance and growth

Collaborate cross-functionally with editorial, sales, and leadership teams

Ownership of the distribution budget and costs

Sales Enablement

Develop sales enablement materials (pitch decks, product one-pagers, case studies)

Translate product offerings into clear, compelling value propositions for clients

Partner with sales teams to identify opportunities to increase deal size and close rates

Provide insights and data to support client conversations and proposals

Continuously refine messaging based on market feedback and performance

Support retention efforts through post-sale materials and client-facing insights

Product Review & Development

Conduct ongoing reviews of existing products to assess performance and identify improvements

Lead research and analysis to inform product strategy and innovation

Oversee onboarding and testing of new products and offerings

Identify market trends and client needs to guide product development

Work cross-functionally to refine and launch new products

Track product performance metrics and iterate based on results